Monday, October 20, 2014

Apple Pay scores a home run with 2014 World Series support

Apple may have just scored a home run with Apple Pay as Major League Baseball will support the contact-less NFC payment system at a few stadiums in time for the 2014 World Series. San Francisco's AT&T Park and Kansas City's Kauffman Stadium will be two of the earliest MLB stadiums to support Apple Pay, which launched on Monday alongside iOS 8.1.

Forbes reported that users will be able to buy concessions with their iPhone 6 or iPhone 6 Plus and Apple Pay:

Just in time for the World Series on Tuesday, MLB Advanced Media, the digital media company of Major League Baseball announced on Monday that MasterCard is bringing contactless acceptance to ballpark food and beverage concessions, enabling fans to make payments using a variety of NFC-enabled devices and services, including the newly introduced Apple Pay.

In addition to contactless acceptance at the two World Series ballparks, MLBAM and Tickets.com this year will deliver in-app support for Apple Pay when single-game tickets for the 2015 Major League Baseball season are scheduled to go on-sale in November. At that time, fans will be able to utilize Apple Pay when purchasing tickets in MLB.com At the Ballpark, the app developed by MLBAM that allows you to conduct concession purchases and seating upgrades while within a ballpark. At the Ballpark also leverage's Apple's iBeacon technology.

What do you think about the initiative? Do you think Apple Pay could help shorten the wait time in lines to buy a cold beer?

Source: Forbes








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