Monday, February 9, 2015

American Express's new Apple Pay TV ad plays on your nostagia

Several months after the US launch of Apple Pay for the iPhone 6 and iPhone 6 Plus, one of its biggest launch supporters, American Express, is hyping up the use of Apple's payment system in a new TV commercial. At the same time, the ad also takes a nostalgic look back at classic American Express commercials.

The ad has snippets of a bunch of older ads, including many of those great "Don't Leave Home Without It" commercials. Celebrities like Jerry Seinfeld, Tina Fey, Jackie Chan and others are shown whipping out their cards. The new ad then concludes with an ordinary consumer whipping out his iPhone 6, with his American Express information loaded on Apple Pay, to purchase an item. The idea is that this is the "next evolution" of paying with things with an American Express card.

Source: American Express (YouTube)








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